1. Realistic: It means to deal with the matters realistically and devotedly. The modern enterprise needs the realistic working style and the society needs the realistic talents.

2. Innovative: It is the power source for enterprise to grow up. The creative wisdom and ingenious thought are put into action and yield the results so that the social wealth is increased.

3. Cooperative: The modern society needs the teamwork with close cooperation. We keep building the internal favorable atmosphere of solidarity, meanwhile pursue for the double win of extensive cooperation with the last and next link in the property chain. There is no the ever-lasting war for the market economy, meanwhile we don’t refuse to cooperate with the competitors and extend the property price to the wider scope.

4. Sincere: The sincerity is the traditional virtue advocated and praised by the China nationality for a long time. The modern market economy has entered the Sincerity Age. The sincerity is the best competition approach, the foothold of enterprise and source of development.