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Managing Philosophy
The enterprise spirit
Brand Culture
The excerpts from the¡¶Shenying Zhongxun Paper¡·

        1¡¢The registered trademark: It reads ¡°SHENYING ZHONGXUN¡± in Chinese, and reads ¡°SYCTC¡± in English.
        2¡¢The trademark logo is:

        3¡¢The design theme: ¡°SY¡± is the acronym of ¡°SHEN YING¡± (that is condor) in Chinese; ¡°CTC¡± is the acronym of ¡°CHINA TELECOM¡±. The thematic meaning of ¡°SYCTC (SHENYING ZHONGXUN)¡± is:
        a. the epitome of the enterprise development history: Jiangsu Shenying Group Corp. was then the major investor for founding Zhongxun Company. Zhongxun would not be born without Shenying.
       b. The spirit symbol of enterprise: To hover and fight in the telecommunication and electronics industry of China like a condor.
        4¡¢The basic color tone: Blue represents hi-tech, strict discipline and teamwork spirit; green represents the vitality, innovation enthusiasm and ambitiousness.
        5¡¢The design thought for thematic logo:
        a. The transfigured ¡°C¡± in the middle denotes that the enterprise walks along with steady steps in the drastic market competition and constantly grows up.
        b. This circle center stands for the coherence of the leadership group headed by the board of directors and the rapidly growing enterprise corps.
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